GDPR and privacy rule

Welcome to! Principles of personal data processing. The policy is valid from: 13. 5. 2023

Information about the company

Name: Purple IT GmbH
Headquarters address: Akazienstraße 3a, 10823 Berlin, Germany
Identification number:
E-mail: [email protected]

What are the purposes of processing personal data?

The main reason for processing personal data is to provide our products and services.
Programming applications according to customer requirements
Specific processing purposes:

  • Provision of services, sale of goods

What are the legal bases for processing?

The processing of personal data for the purposes set out above is based on the following legal titles:

If any processing is based on your consent, such consent is always voluntary and free, and we will therefore not compel you to give such consent in any way. Processing without your consent we will not carry out. You may withdraw your consent at any time and we will cease the processing on which it is based. However, withdrawal of consent does not affect the processing already carried out. processing.

If the processing is based on legitimate interests, you have the right to object to such processing to object on grounds relating to your particular situation. It is our duty to assess whether there are sufficient grounds on our side to continue the processing and inform you of this.

What data do we process?

In particular, we process data that we need to offer and provide our products or services, comply with legal obligations and protect your interests or our interests.
Categories of personal data processed:

  • Contact details - Contact details are only used to communicate with the customer who has contacted us via the website.

Unless otherwise stated, the above information is necessary for the purposes set out above and without their the provision of the data, no contractual or other similar relationship can be established with us. Should any of the data be voluntary, we will notify you of this.

Where do we get the data from?

We collect personal data:

  • Directly from data subjects (customers, employees, etc.)

How do we work with the data?

We process manually and automatically using various applications and software, such as, which help us in our business and without which we would be practically unable to provide our services to provide our services.

Automated individual decision-making and profiling

Automated individual decision-making is the processing of data which has for you substantial consequences for you (e.g. not entering into a contract) and in which no human beings are directly involved. They use Therefore, only automated means (applications, software, algorithms, etc.) are used. Profiling means the automated processing of data for the purpose of assessing certain personal aspects of a person (job performance, economic situation, health, behaviour, preferences or location tracking).

We do not carry out automated individual decision-making.

We do not perform profiling.

Who can we pass the data to?

Personal data may be processed by the following recipients:

  • We do not pass on to any third parties

In the event that we undergo a change and transfer our business or other activities as a whole or even part of it to another person, then such a transfer would include personal data relating to that business. This would also be the case if we were compelled by law to to make such changes.

Similarly, we may be required by law to disclose certain data to authorised public authorities or other bodies designated by binding legal provisions.

Where can your data be processed?

Your personal data may be transferred for processing within the EU and the European Economic European Economic Area. In accordance with the law, we may also transfer personal data to countries outside the EU/EEA. but only if we provide adequate security and guarantees that it will be handled in accordance with the law.

We process personal data:

  • After termination of the service or delivery of the goods for the protection of rights and legitimate interests, generally within the expiry of the limitation period

What are your rights?

You can ask us for information about the processing, to correct inaccurate data, to delete data in the case of purpose or unlawful processing, the right to restriction of processing, the right to object to processing on the basis of legitimate interest, including direct marketing, the right of access to the data (copy of the data) and portability and the right to lodge a complaint with the supervisory authority Authority (Czech Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Prague 7, or to your local data protection authority (you can find your office at zde:

If you receive commercial communications from us, you always have the option to opt out of these communications, and you may via a link contained in each such electronic message or by direct request to our contact points.

If the requirements relating to the exercise of your rights are manifestly unfounded or unreasonable (especially if they are repetitive), we may require reasonable compensation not exceeding the costs necessary to to deal with the request, or refuse your request.

Contact details for requests and questions regarding personal data are provided in the header of this document.

What security measures do we apply?

In order to protect personal data, we have implemented the following measures:

  • Encryption, data security (especially sensitive data)